While the Tropicana® Fresh Citrus has been associated with fruit juice since 1947, C.H. Robinson (CHRW) helped make it fresh in February 2001. Tropicana® Premium Fresh citrus and Tropicals are available year-round in stores across the nation.

When the Tropicana® brand is merchandised in your produce section, customers will instantly recognize quality. Over half of all U.S. households have Tropicana® products in their homes, making it the third-largest grocery brand in the U.S. This indicates that about 83,000,000 households know and trust Tropicana® products for their families.

As a CHRW branded item, Tropicana® Premium Fresh citrus undergoes rigorous quality assurance. Each co-packer's growing practices are audited to protect the consumer's trust in the Tropicana® brand, as well as your store.

An inspection team ensures that product adheres to Tropicana® Premium Fresh citrus and Tropicals quality standards, and a grower identification number printed at the bottom of each package allows CHRW to identify problem areas and solve them quickly.

In addition, there is a toll-free number on each bag of fruit, which CHRW uses to monitor commodities, retailers, and other issues. CHRW and Tropicana® help by teaming up and encouraging cross-merchandising through display contests, and by offering customer-focused merchandising events.

To begin building branded produce solutions that fit your business, e-mail or call us at 1-800-411-3596.