While the Tropicana® brand has been associated with fruit juice since 1947, C.H. Robinson (CHRW) helped make it fresh in February 2001. Tropicana Premium Fresh citrus is available year-round in stores across the nation.

When the Tropicana brand is merchandised in your produce section, customers will instantly recognize quality. Over half of all U.S. households have Tropicana products in their homes, making it the third-largest grocery brand in the U.S. This indicates that about 83,000,000 households know and trust Tropicana products for their families.

As a CHRW branded item, Tropicana Premium Fresh citrus undergoes rigorous quality assurance. Each co-packer's growing practices are audited to protect the consumer's trust in the Tropicana brand, as well as your store.

An inspection team ensures that product adheres to Tropicana Premium Fresh citrus quality standards, and a grower identification number printed at the bottom of each bag allows CHRW to identify problem areas and solve them quickly.

In addition, there is a toll-free number on each bag of fruit, which CHRW uses to monitor commodities, retailers, and other issues. CHRW and Tropicana help by teaming up and encouraging cross-merchandising through display contests, and by offering customer-focused merchandising events.

To begin building branded produce solutions that fit your business, e-mail us or call
1-800-411-3596.